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Simplifying how to share content on Channel 9

Hey folks,

We've just released an update to Channel 9 that simplifies how you share content.

We've now added two dedicated sharing icons for Twitter and Facebook on a video page, as shown in the image.
 
Clicking on either of the links will ask you to login with your Twitter (via tweetmeme.com) or Facebook credentials respectively to share the link.

While this is a pretty minor change, we did want to discuss some of the reasons for the change.  

  • Familiarity - The Facebook and Twitter sharing icons are likely to be well-known niners and by making the sharing feature more obvious, the hope is that more people will share content.
  • Simplicity - The previous implementation of the share feature provided seven sharing options and had a dropdown menu of options. 
  • Usage data - Based on how the share feature was used, Facebook (#1) and Twitter (#2) were clearly the most used options.

Thanks,
- Channel 9 Team

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