Media Science, Big Data and Windows Azure

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David Gristwood talks to Media Science about how they have used the Windows Azure platform to help solve the problem of "Big Data" - millions and millions of chunks of data, in a wide variety of different formats – so that marketing people can finally gain some real insight into their work and make key decisions based on facts.

Here they talk about their innovative approach to this challenge, why it is so well suited to the cloud, why they chose Windows Azure as their cloud platform, and how they went about building their application.

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