Aaron Marcus on Cross-Cultural Design

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Aaron Marcus has been in the business of "Design Intelligence" for 25 years.  For any large consumer-facing media company that wants to do business multinationally, it's critical to have good sources of intelligence about the designs that work and don't work in your target markets.  I spoke with Aaron for a few minutes about his company, and some examples of how cross-culture design intelligence works.  You can also check out the panel discussion on cross-cultural design between Aaron, Kelly Goto, Ryan Freitas, Surya Vanka and Royce Lee.

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