Bob Visse is the GM of Product Management and was one of the people behind the new
. Some of the new features include the integration of social networks such as Facebook, Twitter, and Live. MSN is moving toward offering more localized content, including headlines
and links that appeal to your specific demographic, combined with a tighter integration with Bing that offers readers links to things like local restaurant reviews and ratings. With many new partners such as Hulu and National Geographic, MSN is also offering
more video content. Page load time was also whittled down, giving readers a snappier experience.