Microsoft brings Ads to shopping carts
- Posted: Jan 14, 2008 at 5:42 AM
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The system also uses radio-frequency identification to sense where the shopper's cart is in the store. The RFID data can not only help food makers understand shopping patterns, but the technology can also be used to send certain advertisements to people at certain points.
East Coasters not only get the Oscars before we do but they they will get to test the cart mounted consoles before us as well. ShopRite supermarkets will begin testing in the second half of 2008.