Entries:
Comments:
Posts:

Loading User Information from Channel 9

Something went wrong getting user information from Channel 9

Latest Achievement:

Loading User Information from MSDN

Something went wrong getting user information from MSDN

Visual Studio Achievements

Latest Achievement:

Loading Visual Studio Achievements

Something went wrong getting the Visual Studio Achievements

Reuters opens Virtual News Bureau in "Second Life"

Advertising in video games has been around for a while now and we've all sort of been sitting back to see how far it will actually go.  It's going to go as far as it does in reality.  Toyota and Sony BMG already have advertising in Second Life. If game companies can make extra cash through advertising to off set some of the costs to create a game which then inevitably makes games cheaper for the consumers to buy then I say YEA!  As long as its doesn't interfere with the gameplay.  On the other hand, I worry game companies will just pocket the extra dough and then in three months tell us games will now cost $75.00 do to the high cost to make them.  Smiley 

Tags:

Follow the Discussion

  • LinkyshinksLinkyshinks

    HeYo Tina!

    On this subject, i feel it is just an inevetable transition, it was always destined to happen at a larger scale, you only have to look around and see how seemlessly advertising has become inter-woven with all our lives.

    The PS3 and Xbox software production costs are high, as numerous programmers are required for games with higher quality graphics and sound, costs will be astronomical for some titles in the future, for both Xbox and PS3.

    Microsoft and Sony may need advertising money eventually, seeing as though, they may well make financial losses with their consoles for the first couple of years, with only Nintendo due to make any profits on their units, as a player, i just hope that the advertising does not become intrusive to the gameplay in any way, because that simply would not be okay with many.

    I think it would be alright if products being advertised had some relation to the game you are playing, say for example a game based on the Olympics had all their sponsors advertised, or perhaps the advertising in question added to the games authenticity, i think that would be pallatable, however, if these companies  start advertising say, fast food vendors and other such crap in an aggressive fashion, then well i think that would be very bad for the industry indeed.

    On the possibility of cheaper games - get real girly, it is never gonna happen, at least not by way of advertising, the only way i can see cheaper games coming to the fore is if development costs are decreased substantially- very hard with PS3 and 360 software for the reasons i mention earlier.

    * Nintendo's Wii in stark contrast has new developers software to decrease production costs for developers in the form of LiveMove, perhaps Sony and Microsoft have similar tools for their developers, if they do, i doubt very much that they would change software prices.

     

    Hey!Smiley Monkey Ball looks CoolNCrazy- i have just seen the new trailers- the music sounds very cute, (especially the snow level i have seen), there are definitely some catchy tunes, i love the new characters The Doc and Baby, i think the game is going to be a a massive success worldwide. LS  

     The Japanese Ads for Monkey Ball are very funny, check them out for yourself. also there are, lotz of pics floating around of Wii acessories- controller gloves, dog tags and lepel pins and demo booths etc, and more on the very interesting programming tool for Wii Developers: LiveMove (developed by Alive)-- very good news for the 2nd wave of Wii games!.

    With all the photos i have seen of all the good stuff waiting in storage depos, it is nice to know Nintendo are providing the little things we love from the get go.LS

    Bye Tina .

     

    Linkyshinks XX:)

     

  • LinkyshinksLinkyshinks

    HeYo Tina!

    On this subject, i feel it is just an inevetable transition, it was always destined to happen at a larger scale, you only have to look around and see how seemlessly advertising has become inter-woven with all our lives.

    The PS3 and Xbox software production costs are high, as numerous programmers are required for games with higher quality graphics and sound, costs will be astronomical for some titles in the future, for both Xbox and PS3.

    Microsoft and Sony may need advertising money eventually, seeing as though, they may well make financial losses with their consoles for the first couple of years, with only Nintendo due to make any profits on their units, as a player, i just hope that the advertising does not become intrusive to the gameplay in any way, because that simply would not be okay with many.

    I think it would be alright if products being advertised had some relation to the game you are playing, say for example a game based on the Olympics had all their sponsors advertised, or perhaps the advertising in question added to the games authenticity, i think that would be pallatable, however, if these companies  start advertising say, fast food vendors and other such crap in an aggressive fashion, then well i think that would be very bad for the industry indeed.

    On the possibility of cheaper games - get real girly, it is never gonna happen, at least not by way of advertising, the only way i can see cheaper games coming to the fore is if development costs are decreased substantially- very hard with PS3 and 360 software for the reasons i mention earlier.

    * Nintendo's Wii in stark contrast has new developers software to decrease production costs for developers in the form of LiveMove, perhaps Sony and Microsoft have similar tools for their developers, if they do, i doubt very much that they would change software prices.

     

    Hey!Smiley Monkey Ball looks CoolNCrazy- i have just seen the new trailers- the music sounds very cute, (especially the snow level i have seen), there are definitely some catchy tunes, i love the new characters The Doc and Baby, i think the game is going to be a a massive success worldwide. LS  

     The Japanese Ads for Monkey Ball are very funny, check them out for yourself. also there are, lotz of pics floating around of Wii acessories- controller gloves, dog tags and lepel pins and demo booths etc, and more on the very interesting programming tool for Wii Developers: LiveMove (developed by Alive)-- very good news for the 2nd wave of Wii games!.

    With all the photos i have seen of all the good stuff waiting in storage depos, it is nice to know Nintendo are providing the little things we love from the get go.LS

    Bye Tina .

     

    Linkyshinks XX:)

     

  • Matthew MushallMatthew Mushall

    Another great discussion, Tina.

    In many ways, I don't mind virtual advertising in games, especially if it adds to the realism in the title or simply promotes brand awareness.  Virtual billboards or posters in racing games for example are really kind of neat, and I loved some of the car and product ads that appeared in New York in Splinter Cell: Chaos Theory.

    Obviously, we all agree that when ads begin to interfere with game play, advertising has crossed the line.  I'd hate to see a game that forces you to buy a particular brand item to further the game play or buy particular food to keep your character alive.  Maybe you can only buy game peripherals at a certain store chain.  There are quite a few ways capitalist could take advantage of in-game advertising that are simply dreadful.

    I'm very skeptical that in-game advertising reduces game development costs and saves us money.  We were promised just that in regards to movies a decade ago and the costs of going to see a movie have only increased with the number of ads were forced to endure before the movie.  At the moment, advertising in games does appear to be keeping some of the costs of games at bay...but for how long.

    We're paying $10 more for 360 games and I really wonder why.  Most of what I've seen doesn't correspond with a $10 price hike.  There have been some excellent current-gen games that cost $10 less...why such a price difference?  Nintendo is determined to keep their titles at the $50 price point and certain people at Sony have expressed a similar interest.  While it's a little off topic, I don't think Microsoft is going to attract new gamers with $60 titles.

  • Matthew MushallMatthew Mushall

    Another great discussion, Tina.

    In many ways, I don't mind virtual advertising in games, especially if it adds to the realism in the title or simply promotes brand awareness.  Virtual billboards or posters in racing games for example are really kind of neat, and I loved some of the car and product ads that appeared in New York in Splinter Cell: Chaos Theory.

    Obviously, we all agree that when ads begin to interfere with game play, advertising has crossed the line.  I'd hate to see a game that forces you to buy a particular brand item to further the game play or buy particular food to keep your character alive.  Maybe you can only buy game peripherals at a certain store chain.  There are quite a few ways capitalist could take advantage of in-game advertising that are simply dreadful.

    I'm very skeptical that in-game advertising reduces game development costs and saves us money.  We were promised just that in regards to movies a decade ago and the costs of going to see a movie have only increased with the number of ads were forced to endure before the movie.  At the moment, advertising in games does appear to be keeping some of the costs of games at bay...but for how long.

    We're paying $10 more for 360 games and I really wonder why.  Most of what I've seen doesn't correspond with a $10 price hike.  There have been some excellent current-gen games that cost $10 less...why such a price difference?  Nintendo is determined to keep their titles at the $50 price point and certain people at Sony have expressed a similar interest.  While it's a little off topic, I don't think Microsoft is going to attract new gamers with $60 titles.

  • Ted BracewellTed Bracewell

    If they can keep game prices down then I say do it. I actually like the real life ads in games. It gives them a more realistic feel. Project Gotham, The Getaway, Fight Night, all benefited from real ads. Hell, the BURGER KING was actually in Fight Night 3. Fake ads detract from the realism. How many times have you been watching a TV show and seen a poster on the wall that says "We accept Vista and Mistercard"? It's like when a TV character gives out their phone number and it starts with 555.

  • Ted BracewellTed Bracewell

    If they can keep game prices down then I say do it. I actually like the real life ads in games. It gives them a more realistic feel. Project Gotham, The Getaway, Fight Night, all benefited from real ads. Hell, the BURGER KING was actually in Fight Night 3. Fake ads detract from the realism. How many times have you been watching a TV show and seen a poster on the wall that says "We accept Vista and Mistercard"? It's like when a TV character gives out their phone number and it starts with 555.

  • Walter CrespoWalter Crespo

    Advertising in video games?  I don't seem to recall it in any of the games I've played, maybe because I really wasn't looking. I do remember in seeing in the Tony Hawk  and GTA series, the names of the companies that made the game, I didn't mind it.  I'm playing Dark Cloud right now and I have to buy what a need in a shop, I suppose having to buy a coke to refresh my health would seem odd.  I don't want to see commercials, or live action, I havn't seen it done well ever.  There may be good live action in a video game out there somewhere I just havn't seen it, sorry I went off topic.  If the ads in games do what you said, help keep the cost of game down for me, then sure, go for it.  Ads in movies havn't kept the cost down so I'm not sure it would in games, I replaced my movie going with game playing, if video games go the Hollywood route, I wonder where I'll go then... books?  Full circle, huh?

  • Walter CrespoWalter Crespo

    Advertising in video games?  I don't seem to recall it in any of the games I've played, maybe because I really wasn't looking. I do remember in seeing in the Tony Hawk  and GTA series, the names of the companies that made the game, I didn't mind it.  I'm playing Dark Cloud right now and I have to buy what a need in a shop, I suppose having to buy a coke to refresh my health would seem odd.  I don't want to see commercials, or live action, I havn't seen it done well ever.  There may be good live action in a video game out there somewhere I just havn't seen it, sorry I went off topic.  If the ads in games do what you said, help keep the cost of game down for me, then sure, go for it.  Ads in movies havn't kept the cost down so I'm not sure it would in games, I replaced my movie going with game playing, if video games go the Hollywood route, I wonder where I'll go then... books?  Full circle, huh?

  • Barry HawkeyBarry Hawkey

    Would increased advertising revenue cause lower game prices?  Probably not.  You'd be asking the company to give up potential revenue.  Remember that's not the decision of anyone at the game-making company...it's the decision of all their stockholders.  Bill down the road, who doesn't know anything about the Wii60, owns part of the game company and just wants to make money.

    BUT!  Without the need for any kind of widespread altruism, increased advertising revenue would probably allow them to make MORE games.  Just like movies or music, every game is an investment - a gamble.  Some will flop, some will take off.  If the ones that "take off" make more money, they can afford to try their luck on a wider array next time - they can make more bets.  That works out well for us - I love variety.

  • Barry HawkeyBarry Hawkey

    Would increased advertising revenue cause lower game prices?  Probably not.  You'd be asking the company to give up potential revenue.  Remember that's not the decision of anyone at the game-making company...it's the decision of all their stockholders.  Bill down the road, who doesn't know anything about the Wii60, owns part of the game company and just wants to make money.

    BUT!  Without the need for any kind of widespread altruism, increased advertising revenue would probably allow them to make MORE games.  Just like movies or music, every game is an investment - a gamble.  Some will flop, some will take off.  If the ones that "take off" make more money, they can afford to try their luck on a wider array next time - they can make more bets.  That works out well for us - I love variety.

Remove this comment

Remove this thread

close

Comments Closed

Comments have been closed since this content was published more than 30 days ago, but if you'd like to continue the conversation, please create a new thread in our Forums,
or Contact Us and let us know.