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Announcing BUILD 2012

In January we shared some thoughts on our approach to developer events, including a commitment to come back with more on our plans for an event this coming fall. Well, here it is: our next developer conference will be this fall, and it's (again) called BUILD. It will be held on Microsoft's campus in Redmond, Washington, from October 30th until November 2nd. Yes, that's right ... it's the week after Windows 8 becomes generally available worldwide. And in addition to Windows 8, we will have lots of other stuff to talk about, too: Windows Azure, Windows Phone 8, Windows Server 2012, Visual Studio 2012, and much more.

BUILD 2012 will be on the Microsoft campus, and I know what you're thinking ... if it's not in some cavernous convention hall, then it must be a dialed-down version of last year's event, etc. ... but don't be confused: this will be unlike anything we've held on our corporate campus in a long time. More details to come Smiley. And, as we talked about in the January post, if you've gone to a Microsoft developer event, you know that most of the speakers and participants are from our engineering teams, so a campus event puts you in the thick of things along with the engineers directly responsible for our products and the platform opportunities they represent. This one's not to be missed.  

So what happens next? Well, at 8AM Pacific time on 8.8 (see what we just did there?), we will open registration for BUILD 2012 at www.buildwindows.com.  At that point, we'll start sharing details over time about keynoters, sessions, content, and more, but for the time being, set a reminder for August 8th.

That's it for now. Because my thesaurus was unable to suggest a decent synonym for "super excited", let's just say we're stoked about BUILD 2012, and we hope to see you there.

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  • That's my wife's birthday. COINCIDENCE!?!??!  Tongue Out

  • erikerik

    How much is the estimate for conference tickets? Just the flight comes $1573 ...
    And in current economic situation one has to beg years in advance for conference budgets...

    In most companies it's not like @Microsoft.
    Even super-excited donkeys don't fly. At least not for free.

    Also in this time it would be handy to have a telepresence conference option - in other words free live streaming as well as an option to get any surprise goodies (ok, except for the party =)

    thx.

  • Lou SLou S

    I would have loved to attend my first BUILD converence, but I already
    have non-refundable travel arrangements for and am registered to attend Dev Connections in Las Vegas that week.

    Didn't anyone realize the conflict? I bet the folks at Penton Media are not happy....

  • Bill ReissBill Reiss

    Wow that's really bad, it's the exact same time as DevConnections

  • Trevor SullivanTrevor Sullivan

    I see what you did there. 8.8.8

  • felix9felix9 the cat that walked by itself

    will ms give out Surface there ? Smiley

  • Mark RadaczMark Radacz

    Ouch.. it sure is conflict with DevConn..

  • AndiAndi

    Cool, but I still want my PDC back :)

  • LanceLance

    That's also over Halloween which is a close second to Christmas for holidays to my kids. Bad planning IMO.

  • RE: DevConnections ... yes, we knew about the date, and yes, we were worried about the conflict, as lots of folks are already committed to going to Vegas.  The date for BUILD was mainly driven by (among other things) the date for Windows 8 availability, and the goal of slipstreaming behind launch to bring our dev community together the week after.  Apologies to those who have the conflict ...

  • That's too bad. I've already registered for DevConnections, and this would have been way too late to convince my bosses to send me...

    I was kind of hoping that there'd be stuff at DevConnections like this, and then maybe later a more focused BUILD conference.

    This makes me concerned about the quality of the DevConnections presentations.

  • Can you share conference ticket prices?

  • Jeff Sandquistjeffsand Inch by Inch

    @VBandi:we're finalizing details now on pricing and more and will go live with that on 8/8.

  • Dennis van der SteltDennis van der Stelt

    Microsoft campus?
    Noooooooooooooooooooooo!

  • @jeffsand it is really hard to make decisions without seeing the full price... and hotels, planes must be reserved NOW...

  • I haven't been to Microsoft campus or BUILD, so this it perfect opportunity. I will sell my arm and leg to be there..Hope registration fee and plane ticket won't be that expensive. Smiley

  • Lou SLou S

    TimOBrien said:
    "...The date for BUILD was mainly driven by (among other things) the date for Windows 8 availability, and the goal of slipstreaming behind launch to bring our dev community together the week after...."

    Not blaming you Tim, but how can MS "bring the community together" when some of us already committed to be at another Microsoft-based developer event that same week (whose dates were published well in advance)? We're being fragmented. I am sure I am not the only one will have to miss out on BUILD because I am already going to DC...

  • Can we expect any of the MIX (design related) content to be rolled into this BUILD? 

  • Greg WGreg W

    The folks at Mannheim Steamroller made a CD called Fresh Aire 8 in which every song had something to do with #8 or infinity.

  • AlejoAlejo

    Those going to DevConnections shouldn't worry about //BUILD/ content, which will probably be available on demand if not also live. Maybe just regret the possible Surface tablet to be given away, as MS traditionally did since BUILD was known as PDC.

  • Ian WalkerIan2 In geeks we trust ...

    Under the circumstances I am cancelling BUILD 2012 as previously announced (the one in my front room). 

    Anyone who has already registered will get a full refund and Surface device.

     

    Ian

  • You've gotta know that every attendee expects to go home with a Surface.

    The big giveaway is such a routine part of these events that the geeks'll tear the place up if they don't get the surface by the second day. Smiley

  • figuerresfiguerres ???

    great, not.   november in redmond:  cold and wet

    plus timing, and lack of decent advance notice

    and we will need to spend how much?  air fair plus hotels plus tickets ....

    not happening unless you are giving away a lot more than a tablet!!!

     

    a few years back there used to be local microsoft events and they are gone.

    at least i could afford to drive to a near by town and take 2 days from work to go to them.

    given thew way things are today i can not spend 3 to 5 grand on a cross country trip and take a week off work.  not happening for me and i am sure for many others.

  • BasBas It finds lightbulbs.

    Wow, lots of entitlement going on in this thread.

  • Chris BardonChris Bardon

    On campus again? PDC2010 was OK, but the scale was dialed way back, and transportation was a real problem (had to drive to campus and get stuck trying to get back to hotel afterwards). It's also going to be a tough sell to miss Halloween with the kids-you couldn't go a week later?

    Looking forward to more details though-by then Windows 8 is a known quantity-I want to know what's next. Bring back the PDC and talking about stuff we won't get for a couple of years so we know how to plan our own roadmaps.

  • Richard Anthony HeinRichard.Hein Stay on Target

    , Bas wrote

    Wow, lots of entitlement going on in this thread.

    +1

  • JulesJules

    Most of us cannot afford to fly to the US, ley alone the MS registration. So we have to buy our own Tablets.

    Seems rather late to get Developers engaged for Windows 9 and Windows Phone 8 launch. Surely we needed the Build for these platforms in early Sept, to get Apps in development for the Marketplace by Thanksgiving and xmas. I was hoping for some exciting reveals in these platforms, to inspire to develop for MS again. At the moment all we get is over tight constraints on the use of Metro style Apps and basic templates. (margin, fonts etc constraints) No technology to inspire me to write any Apps anymore. Build needed to earlier to get developer interest back to to the MS platform.

    Looks like MS are writing off 2012 as having missed the boat. Not sure if Nokia can be so relaxed about the late WP8 launch.

  • BasBas It finds lightbulbs.

    @Jules: If you're just in it for the tablet, I don't know why you just buy one. Much cheaper than a BUILD ticket, even excluding flights.


    Seems rather late to get Developers engaged for Windows 9 and Windows Phone 8 launch.  Surely we needed the Build for these platforms in early Sept, to get Apps in development for the Marketplace by Thanksgiving and xmas.  
     

    This makes no sense. All the W8 stuff was covered in BUILD 2011. The sessions are all available online. You've had the last nine months to start developing apps. If you think you're constrained to the basic styles and templates that ship with the VS RC then you really haven't been looking into them.

  • CharlesCharles Welcome Change

    @Bas: True story. Please do move beyond the SDK template samples. There's much more to explore and you can push the envelope...

    C

  • GodotGodot

    Sadly, unless those in Redmond have had an entirely unexpected epiphany and will be discussing plans for Silverlight 6, there's not one other reasons to attend this or any other Microsoft-related event.

  • brianbrian

    I really enjoyed PDC 2010 on campus, it got me charged to write code in new ways. It was a great experience that was nice and intimate, it is nice to be able to drive there from Portland too. I'll be there this year as well.

    The Halloween element is kind of a bummer for those of us with kids that live in awesome family neighborhoods, but I guess you can't please everyone.

  • Allan LindqvistaL_ Kinect ftw

    Yay, build Smiley

    Hopefully we'll finally hear something about apps for xbox.. though i wonder if they'll get that out before the next version xbox.. it seems highly plausable that xbox will run win 8 so a xaml stack seems likely

    Another thing i'd reaaaally hope we see is winRT for desktop apps [on win8].... there is no technical reason what so ever for not enabling that, and it would bring a more cohesive set of apps, better skill reusability for app developers and an easier time for people to get in to metro development..

    The directX integration alone would be awsome, but the perf and access to windows apis would be awsome

    one thing though, how is it "giving" stuff away at conferances when you pay like 2000 bucks for the ticket Tongue Out

  • , felix9 wrote

    will ms give out Surface there ? Smiley

    xxx

  • hi

     

  • GodotGodot

    Won't matter one way or the other. Assuming the clueless in Redmond deem it appropriate to hand out a Surface tablet to each of the individuals somehow able to attend the Redmond event (this, despite the enormous cost of flying to Redmond and the over-inflated costs of attending, all somehow thought by Micrososoft to be worth it despite these being the worst economic circumstances of a lifetime, including near-certainty that the EU will crash by summer's end), the Surface provided would only be that scheduled to be available with the release of Windows 8 - the WinRT tablet which most likely to be little more than an epic fail. Still far too expensive than the iPad to be competitive (given all it lacks in comparison), of no interest to the enterprise (in part, because it entirely lacks support for enterprise network connectivity), and based solely on the astonishingly pathetic WinRT runtime - something so entirely lame compared to the Silverlight runtime, Redmond's false pariah - and which third-party vendors are still struggling to get working on their hardware), the WinRT Surface is all but destined for massive failure. If the Surface has any chance of relevance at all, it'll be the even-more-expensive Intel version on whch Redmond need pin its hopes, but given it won't be available until 90 days later, there's no chance it'd be provided to those attending the Redmond event. So, even if making the massive expenditure required of wasting time in Redmond, you'd only receive a version of Surface few or none of the rest would find worth the cost.

  • JulesJules

    No I was not particularly serious about getting a Surface Tablet. The first Surface Tablets editions look to be pretty lame compared to the iPad. Hopefully competition from other OEMs will deliver more price competitve WinRT Tablets.

    What would be inspiring is an announcement of Silverlight 6.0(Web) on Windows 8 RT IE 10, Chrome, Safari, Firefox and MacOS Mountain Lion Browsers for LOB(Web) Aps. XNA on Window 8 RT would also be a great reveal. Unfortunately I fear we are stuck with XAML/C# as Metro Apps, and flimsy HTML5 and old scholl C++/DirectX.

  • Support females in IT. Bring me to BUILD. 

  • YusakYusak

    23 hours from my home using plane, and it cost me $1800, I really need sponsorship.
    It is better for me, to download all the sessions :)

  • @spivonious:

  • If the cost of the ticket is right, this might be my first //BUILD/ event. I am going to sponsor myself; so MS, I hope you have people like me in mind.

    Can anyone tell me what the tickets for the last year event cost?

    Thanks.

  • Dieter De PreesterDieter De Preester

    I think we will see a sneak peak of next version of Win RT. BUILD/PDC is always about deep dive into the current bits , but also about the future.

    If they want to keep up with Android and the iPad , the have to release an update every year. So BUILD 2012 is a good place to start.

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