2010 Schematic Touchwall
- Posted: Jun 20, 2010 at 7:41 AM
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Following its introduction at last year’s Cannes Lions festival, Schematic’s high-definition, multi-user Touchwall has been updated using Microsoft Windows 7 and returns to Cannes in 2010 as a faster, more efficient technology platform. In addition to reprising
its central role as the information hub of the event, the 12 foot long by five-foot high Touchwall will be used to showcase the future of experiential, digital marketing as it debuts two, large-scale branded
experiences created in partnership with Nokia and Dell. The Touchwall will be centrally located on Level 1 of the Palais des Festivals, between the entrances to Debussy Theater and Grand Auditorium.
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