Partner Conference: SalesCentric Silverlight CRM Relationships

I spent most of last week in hot and humid Houston at the annual Microsoft Worldwide Partner Conference.  I did get to a few sessions but mostly I hung out with ISV partners in 1:1 meetings or in the exhibit area.  There were tons of CRM ISVs showing interesting solutions. 

One that caught my eye was SalesCentric.  Their solution is a simple but important one.  Many sales cycles are very complex and long, involving interactions with many people within an organization.  SalesCentric takes the list of contacts in the CRM system and makes the the relationships among them easier to visualize and discover.  I was most interested in how they had transformed their ActiveX product into a brand new Silverlight solution.  I thought others might find this interesting as Silverlight starts to get some attention.  I also get excited at the possibility of seeing this as a mechanism for bringing information from other systems such ERP systems for example or maybe even social networks for the ultimate selling tool.