News from CES: Item #1: New Players!

One of the biggest questions I get about HD DVD is “when are there going to be more players other than Toshibas and Microsoft’s?” Today, we announced that we’ve been working with Broadcom to address that need. It combines Windows CE 6.0 running on the Broadcom BCM7440 SOC (System-on-a-chip) product. Together, this is a licensable implementation of HD DVD, including video decoding, audio decoding, AACS, and HDi™ advanced interactivity.

Needless to say, this makes it a lot easier for third parties to build HD DVD players! And we’re announcing that Lite-On IT Corp. and Zhenjiang Jiangkui Group Co. Ltd./ED Digital plan to use this new hardware and software platform. Lite-On is one of the most most experienced systems integrators backing high-volume consumer electronics . Zhenjiang Jiangkui is one of the highest volume DVD player manufacturers in China.

Additionally, we’re working with Meridian Audio Ltd to build a high-end HD DVD player for the enthusiast market.

Shinco and Onkyo will also create HD DVD players.

Of course, we continue to work with Sonic Solutions, CyberLink, InterVideo, Ulead, and Nero on their software players. Lastly, our HDi technology continues to be used in the three second generation Toshiba players, as it was in the first generation.

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