http://video.ch9.ms/ch9/b261/2a57a89b-2a6a-41c1-aa3b-a04a0126b261/privacycentral_100_ch9.jpg Most consumers are unaware of the extent of publicly available, online exposures of their information – including phone numbers, current and past addresses, birth dates, home values, income level, religion, and relative names (including mother's maiden name) – all of which can easily be used for identity theft and other cybercrimes. Like an antivirus for consumer privacy, PrivacyCentral exposes privacy threats to consumers, provides analysis and reports via a risk profile and risk score, and then empowers consumers with the ability to remove detected threats and monitor for future threats. In this video, Privacy Central's CEO and founder, Zoiner Tejada, speaks with Microsoft Principal Architect Evangelist Brian Loesgen. Tejada discusses the benefits Privacy Central realized from building on the Azure platform, and how they run their Ruby crawlers on Azure. Tejada also goes on to share some lessons learned along the way during their development cycle, and offers up some tips for people new to the platform. About Privacy CentralPrivacy Central is a San Diego CA-based startup and is a member of Microsoft's BizSpark program, it is the first service to allow the consumer to regain full control over their sensitive information. PrivacyCentral is dedicated to protecting consumer privacy, with powerful tools designed to make protection simple. About BizSparkMicrosoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business en Thu, 23 May 2013 11:08:51 GMT Thu, 23 May 2013 11:08:51 GMT Rev9