Bing Gets into Entertainment with Music, TV, Movies and Games

Bing’s latest update expands the search service from being a simple “decision engine” to being a Web destination in and of itself. With the new upgrade, rolling out now, Bing has added an entertainment vertical featuring music, TV shows, movies and games. You can land on Bing’s new entertainment offering via a traditional search or you can browse through them at www.bing.com/entertainment.

In the music section, you can find lyrics, photos, videos and tour dates for your favorite artist or band, but even more notable, you can stream music. By integrating Zune into Bing, there’s access to over 5 million songs available for your listening pleasure. And if you want to buy a track, Bing points you to Zune, iTunes and Amazon.com’s MP3 store.

A second integration from Microsoft Games provides access to detailed information on over 35,000 games including reviews, cheats, walkthroughs and more. Plus, almost 100 casual games are available to play right from within Bing. Just search for a game and then click the “Play Now” button that appears under the listing.

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Finally, there’s video. Bing now offers thousands of episodes from 1500+ shows, thanks to new partnerships with Hulu, Viacom and CBS. This “Bing TV” section will serve as a one-stop-shop for online TV viewing, offering everything from clips to full episodes and even local listings.

Movies aren’t left out either: reviews from critics, Facebook and Twitter sentiment, and other info from Bing Maps that helps you navigate to your favorite theater are included here.

Everything except the TV listings should be live now – those will come over the next couple of weeks. Zune music playback is also ramping up now – more songs will be available in a few days.

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