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Did You See The New Ad?

While I was watching NBC Football (or rather, I was surfing FriendFeed and my husband was watching football), when, all of a sudden, I looked up to see Bill Gates on the screen! Yep, it was the first commercial from the new Microsoft ad campaign from Crispin Porter + Bogusky (backstory here), the ad agency that just won the big $300 million contract with Microsoft. You may not have heard of Crispin Porter + Bogusky, but you’ve definitely seen their ads: the Burger King “King” ads, Miller Lite’s “Man Laws,” and those freaky VW ads where unsuspecting drivers and passengers are sideswiped by SUVs and trucks in real-time.

The Microsoft ad that aired was not as harrowing as those VW ones, though, thank goodness. Instead, it was pleasantly goofy. Jerry Seinfeld spots Bill Gates buying shoes at a shoe carnival and goes into to help him out. Bill comes across as a lovable geek – and be sure to catch his Shoe Carnival card for a hilarious photo. But don’t leave it up to me to summarize. You can watch it now.

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  • ptakjaptakja

    I thought the ad was totally lame. Looks like Microsoft is getting desperate to try to sell Vista to the public. If the OS was that good, it would sell itself. I ran Vista for about a year on a 3Ghz Pentium 4 system with 1.5GB RAM. It was too slow and incompatible with many apps. In fact, Visual Studio tripped up the UAC forcing me to run it in Admin mode all the time. I went back to XP and will wait until Windows 7.

    I hope Windows 7 will be better.

  • ptakjaptakja

    I thought the ad was totally lame. Looks like Microsoft is getting desperate to try to sell Vista to the public. If the OS was that good, it would sell itself. I ran Vista for about a year on a 3Ghz Pentium 4 system with 1.5GB RAM. It was too slow and incompatible with many apps. In fact, Visual Studio tripped up the UAC forcing me to run it in Admin mode all the time. I went back to XP and will wait until Windows 7.

    I hope Windows 7 will be better.

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