Glossy New Glo Launches on MSN

MSN just added a new web destination site called Glo, available at glo.msn.com. The site, aimed at women, has the glossy look and feel of your typical women’s magazine and its featured sections reflect that focus as well. Across the top are the categories beauty, style, living, and relationships and within each of these sub-sections are related articles, images, and slideshows. Some of the content will be original while other content will be aggregated from Glo parnter, Hachette, the publisher of Elle, Woman’s Day and Elle Decor magazines.

The new site was made by the same L.A.-based company that designed the MSN celebrity site Wonderwall, a portal whose success led to Glo’s creation.  

I noticed that Glo’s design and layout makes it look as if it was designed for the new crop of touchscreen computers now launching. Scott Moore, regional partner executive producer for MSN, confirmed this with Seattle Times, it seems: “Touchscreens are becoming much more common on all sorts of devices,” he said.

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