Mippin, Internet Content Sized for Your Phone

A new service from Mippin makes it easy to get internet content right on your mobile phone. With Mippin, the latest content from thousands of websites is optimized into the perfect format for mobile phone screens and delivered right to you. With this service, you can get the most up-to-date news, blogs, as well as other business and lifestyle information. The service provides one simple entry box which lets you search for information or you can type in an Internet address. Alternately, you can use Mippin's "browsing categories" to find content. When you visit a website from your phone, Mippin automatically gathers the latest content and delivers it in the best format for your phone's screen size. It works for websites listed in the Mippin directory and those you visit by entering a website address in the Mippin entry box. To use Mippin, there is no software to download to the phone - it works with your phone's built-in browser.

To get started, you just go to http://mippin.com on your phone. The service is free, and, after registration, as you use and explore Mippin, a personalized MyMippin section will be added to the Mippin homepage. You can also further customize your homepage by adding "Mipplets" to the page. Mipplets are handy applications that give instant snapshots of information (e.g. news, weather and horoscopes). To add these items to your homepage, visit the Mipplets category under the "Browse" section at the bottom of the Mippin homepage. Then simply select the Mipplet you want to add. Mippin works on most modern mobile phones that have a color screen, access to the mobile Internet, and a browser.

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