I'm constantly amazed at the scholarly journals that exist out there. Here's a new one: the International Journal of Motorcycle Studies
, which is about the "cultural phenomenon of motorcycling" and not about mechanics.
The authors' bios show an interesting diversity, including faculty of history, anthropology and graphic design.
It's actually interesting reading, though I don't think you'll see too many citations to the IJMS on academic CV's. At least not until you see a few Departments of Motorcycle Studies on university campuses. And I'm not holding my breath for that.