I work at a british university, but the competition issue is alive and well here too, particularly in subjects like Computer Science, where interest seems to be declining at the moment.

I must admit that I'm quite happy for other places to market themselves in this way. Whilst they are trying to make their campus look like a Gap advert we can get on with selling our courses at Hull on the value that we add to the students who come here.

This works well for two reasons. Firstly it does the job. People come to Hull because of what we do, not just because we are at Hull (although Hull is a nice place). Secondly we get the students who want achieve. And not the ones that are motivated by fashion and trends.