Satya Nadella - Running the Dynamics Team
- Posted: Mar 24, 2006 at 4:00 PM
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We continue our tour of the Dynamics team today with a few interviews. Here you meet
Satya Nadella, who is the corporate vice president of the Dynamics team. Executive alert! But, he's pretty cool and tells you what's up in the Dynamics team and what they are bringing out. Also,
what makes a good acquisition and why Microsoft got into this space. These interviews give you a good look inside the Dynamics team (which spans three continents and have thousands of people).
What is Dynamics? Supply Chain Management. Customer Relationship Management. Financial Management. This is Microsoft's enterprise team and their tools are used by businesses all over the world.
Why now? Next week is the big Convergence conference where Microsoft meets with its business partners and we wanted to get caught up on what was up on the team.
If you want to see more about Dynamics, here's the other interviews:
Hal Howard and team.
Jakob Nielsen, Dynamics/UX.
Mike Ehrenberg, architect on next generation of Dynamics.
What is Dynamics? Supply Chain Management. Customer Relationship Management. Financial Management. This is Microsoft's enterprise team and their tools are used by businesses all over the world.
Why now? Next week is the big Convergence conference where Microsoft meets with its business partners and we wanted to get caught up on what was up on the team.
If you want to see more about Dynamics, here's the other interviews:
Hal Howard and team.
Jakob Nielsen, Dynamics/UX.
Mike Ehrenberg, architect on next generation of Dynamics.
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OK, so I don't really have clients yet. But that's my dream; starting a business that builds line of business applications for my clients. And my biggest selling point was gonna be that I am going to become an MCSE, an MCSD and an MCDBA. How am I going to do that when Microsoft itself has something that I couldn't do in my lifetime?
I dunno. It just makes me think I don't have a chance.
Nobody has a chance with Microsoft around. We are all DOOOOOMED
Business applications aren't really a new thing. If you are trying to build a start-up, then you should probably look at more innovative ideas or atleast expect this sort of big competition...
Crybaby.
Learn about the Dynamics products and learn how to implement them in a company. You could give training to the people who have to use it. Write applications to extend the product. Try to convert businesses who already use old line-of-business applications.
Microsoft gave you an application with a solid base to build upon. Otherwise you would have to it over and over again.
Good luck with getting an MCSE, MCSD and an MCDBA certification. You obviously have to much money. Even with ms Dynamics you can still get a job with these certificates.
Also I hope MS learns from the 5 products history and builds something better.
All I see right now is that they have MS CRM, separate product in .NET. They build workflow tools, that is a sepparate product, AX, NAV, GP, SL, all separate products and separate technology, and separate languages. And MSOffice has to be in there as well.
From what I think they are doing, they are writing a new .NET product from ground up and allowing all the current products to upgrade to it.
And guess what this new product will be like?
The obvious reason why Microsoft is one of SAP's large customers and is not using our own ERP systems is that our ERP products are built for the mid-market. I.e. midsized companies and you can hardly call Microsoft a mid-market company
We do not want customers the size of Microsoft for our Dynamics products. Our products are not geared to that size because such companies have a need for a different level of functionality. You might as well ask why SAP is not huge in the mid-market. And the answer is that in many cases SAP is overkill for that segment of businesses.
Disclaimer: I am a Dynamics Team Memeber
Building a horizontal accounting application is probably not a good idea for a startup. But building vertical market solutions on a good foundation might be, and a lot of people have made nice businesses for themselves doing so.
I haven't watched the videos yet but I am interested to know if they are still keeping Dexterity around and if it will target the CLR
"Crybaby". That seems like the sort of response you see on the World of Warcraft forums, or other forums full of equally inane conversations between lonely 13 year olds.
Pringles makes a very valid point. However Microsoft are now very wary of creating monopoly products.
Bast-R-ds! I have a lot of TNT for you. Wait for parcel.
How can you call this a valid point?
OK, so I don't really have clients yet.
As far as I know there are already competitors out there, so how can Microsoft suddenly have a monopoly by releasing this product?
All I can say is...pringles...move onto the web instead. If you score big, Google will probably hire you (or Microsoft, Yahoo, etc.) and you'll like it even more. Or you'll fail like the many others out there trying to create startups.
All I can say is that since the time when the tools have gotten tons easier, creating startups has never been easier, and yet the competion has never been fiercer. It is not an easy time to create a startup right now...it seems.
Think long term - vision stuff. Otherwise, look for a large company to work for...
One other thing Pringles should do is examine his existing contracts with his clients, and make sure he is retaining the right to productize and/or remarket the solution and/or create derivative works. In some cases he (or she?) could derive additional revenue if a client is willing to pay extra for an exclusivity deal. Its all in how you market it and/or present it to your clients (I would recommend not making a big deal of it unless or until they ask about it, and sell it as standard).
If Pringles has an MSDN subscription, he could download development versions of Dynamics, Axapta, or Solomon, and start building vertical solutions TODAY. This is a big deal and I'm surprised it hasn't been promoted more by Microsoft. It used to be (and still is the case with other vendors) that you would have to pay a substantial fee and become a vendor partner/ISV partner, etc. (distinct from a VAR/reselling relationship). The fact that you can pull this stuff down from MSDN and you have easy access to it is a really big deal, at least to me.
I think it would be impossible for Microsoft to build a monopoly on the mid-market because it is just so big, with so many competitors. To get an idea of just how many solutions are already out there, take a look at:
FindAccountingSoftware.com
It is a website affiliated with CPAOnline, and is basically a directory of both horizontal and vertical software solutions. Big and small names in their database.
These are tools to help you move faster to satisfy a particular client's needs, which in this area are usually unique.
Please take a close look at what they are doing and study all of the facts first before jumping to an emotional conclusion.
Kind regards,
Frank M. Palinkas
MCP, MCT, MCSE, MCDBA, A+
Senior Technical Communicator
With this new movement forward by Microsoft, there are many misconceptions that have been spontaneously created by ignorance of what they are trying to achieve.
Pringle's message is a prime example of this. However, he is not alone by a long shot. I've faced the same irrational attitude in the company where I currently work.
This "fear factor" is also augmented by Java-based management and developers, ignorant of what is going on in the industry as a whole. By that, I mean that Oracle has also implemented similar programs which will also "affect" Java-centric shops.
I've seen this Java group, within our company, launch a vitriolic cascade against the Windows Workflow Foundation, trying to confirm the fact that any further development of our Windows-based Workflow products (BPM) is doomed by the megalithic hand of Microsoft.
Nothing can be further from the truth.
Although most of this new development by MS is still in either Alpha or Beta stages, I do think that the MS Marketing Team could get out a more definitive message as to how these new tools will benefit the Windows development community, and do away with the ignorance that's creating this fear and uncertainty.
MS Ladies and Gentlemen....I am available.
Frank
An overall hidden (but common sense) view of a software company such as Microsoft to run SAP is to get full working knowledge of the product.
Tear it apart, learn from it and evolve your products and at a very slow pace pick and prod at the high end market. This is more of a 25 year attack plan were MS will learn like they always have. MS still has many phases to evolve before they will have a stable/workable all in one running product that can be purchased in modules and help businesses the way a company like SAP can.
Take over mid market and small business market and slowly push into the higher level markets.
Also MS is going to have to code many modules/wizards/scripts/etc,etc.. that will have to be able to convert SAP data into workable data that can be used by future Microsoft products. Transitioning data is like a boxing match were you will truly have to prove yourself; you'll win or loose and it might get bloody.
MS products need/\have to evolve and with this evolution you will find points of innovation that resolve problems other products have, and with this you can take advantage of these situations and increase market value/dominance of your product.
Pringles ... "Don't Panic"
The thing to do is to be prepared. Dynamics is not a product right now, its more of a marketing package for what is about to come. What you need to do now is to get a foot in the door. You need to be very aware, that Dynamics is not a programming language, it is an application. ANd if you want to be ready, then you need to understand the application.
I am a Dynamics NAV MVP, and have been workign with Navision for 16 years now. Right now, there is plenty of Freelance work out there for Dynamics NAV and there is going to be a lot more over the next few years.
I am writing a book that will show you how to implement Navision, www.dynamicsbook.com . From my experience, the Freelancers that are most in demand, and that make the best living, are those that understand the application. Knowing how to program is not as important.
Don't fear Dynamics, become freinds with it, and you can build a great career.
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