BEGIN:VCALENDAR
X-ORIGINAL-URL:http://channel9.msdn.com/Events/Build/BUILD2011/APP-123T
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DESCRIPTION;LANGUAGE=en;CHARSET=utf-8:Customers love to try an app before they buy it. Come learn how the Windows Store makes it easy for you to offer time-limited or feature-limited trial versions of your apps as well as how to create and capture ongoing value using in-app commerce.
LOCATION;LANGUAGE=en;CHARSET=utf-8:McKinley
SUMMARY;LANGUAGE=en;CHARSET=utf-8:Enabling trials and in-app offers in your Metro style app
CONTACT;LANGUAGE=en;CHARSET=utf-8:Arik Cohen
UID:Code: APP-123T
X-ALT-DESC;FMTTYPE=text/html:Customers love to try an app before they buy it. Come learn how the Windows Store makes it easy for you to offer time-limited or feature-limited trial versions of your apps as well as how to create and capture ongoing value using in-app commerce.
DTSTART;VALUE=DATE-TIME:20110915T160000Z
DTEND;VALUE=DATE-TIME:20110915T170000Z
END:VEVENT
END:VCALENDAR