Identity is an important and multi-faceted part of modern mobile applications. Join us to explore how you can build user identity into a mobile application with Windows Azure Mobile Services. We will cover how you can transition from an anonymous user to a unified notion of identity across one or more of identity providers like Microsoft, Facebook, Twitter, Google etc. We will also show how Windows Azure Mobile Services can be extended to authenticate users anywhere: Windows Azure Active Directory, on-premises AD, LDAP, etc. This will help you build a foundation for Authentication, Authorization and Analytics – the holy grail of mobile applications centered around the user.