We are currently undergoing a massive proliferation of connected devices ranging from phones to PCs, each with its own requirements and capabilities. This can lead to significant developer frustration as we try to create great end-user experiences across devices. The OData protocol (http://odata.org) was created to provide a simple, common way to interact with data on the Web from any platform or device. In this session, we’ll show you how the dynamic duo of OData and Windows Azure can be used to create rich, Web-friendly and scalable Web APIs that provide the capabilities you need to bring happiness to all your device programming experiences. Finally, we’ll mash up the data we’ve exposed with data provided by existing OData sources including Netflix, eBay, Facebook, SAP, and others.