Selling the Experience

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If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.

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