The Laws of User Experience

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Whether you want to sell more software, improve employee efficiency, enhance brand strength or increase ad revenue, great user experiences (UX) better play a large role in your business strategy. In this session, EffectiveUI President Anthony Franco discusses why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Armed with insider stats and research from industry analysts across verticals, Anthony defines the criteria behind custom usable software and demonstrate real-world examples of socially enabled experiences that are good for business. You will leave this session with proof of how UX impacts your bottom line, as well as a roadmap to help you cost-effectively put the theory into practice.

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