As a consumer web startup, you spend a significant portion of your time raising awareness of your brand and driving traffic to your site. But, what happens when you succeed? How do you scale instantly from on-boarding 1 new user an hour to 1 new user every 5 seconds? MyWebCareer operates one of the most sophisticated and complex platforms on Windows Azure. For each new users that registers, our data discovery engine runs dozens of searches in real-time against 10 different 3rd party API’s. Add to this the subsequent data normalization, entity, link and semantic analysis and career scoring and you have a platform that requires some pretty hefty processing power. Learn how MyWebCareer found out at 6pm on a Thursday night in March 2011 that they’re on the front page of Mashable.com and how they scaled within 20 minutes to support the resulting spike in traffic and data processing.