Cordell is a creative director at frog design, where he leads design engagements for frog's digital media practice. He has over eighteen years experience designing and delivering successful products across a wide range of software, hardware, and Web applications. Cordell has designed innovative products for Apple, Microsoft, Disney, Hewlett-Packard, Cingular, American Express, United Airlines, and DaimlerChrysler. He has a deep knowledge of all phases of the design process including user research, conceptual design, information architecture, prototyping, usability testing, detailed design, and production. Prior to joining frog, Cordell held a variety of design and management positions during a nine-year career at Apple Computer. As the manager of Apple's Human Interface Group, he directed the human interface strategy and design for major releases of the Macintosh operating system, from Mac OS 8 through Mac OS X.