Jean-Yves Martineau founded Cactus Commerce in 1995 and has in-depth experience in the areas of business development, technology solutions, business consulting and software product development. He is responsible for the company’s strategic vision as well as the software and solution delivery methodology. Mr. Martineau has helped develop e-commerce strategies for enterprise customers and partners such as Microsoft, Cable & Wireless America, PwC Consulting, Avanade and Dell Computer Corp. He is a member of Microsoft's e-Business Partner Advisory Council (PAC), Microsoft's RFID PAC and a founding member of the Microsoft Solutions Framework (MSF) PAC. Mr. Martineau has recently joined the EPC Global Software Action Group, which oversees the software applications portion of the emerging RFID market.