Shane Morris is one of Australia’s most respected user experience professionals. Through consulting, mentoring and training he has helped organisations create compelling digital experiences since 1991. In that time he has worked on desktop applications, internet applications, mobile user interfaces, physical devices and web sites. Shane has taught user experience topics around the world and is a key contributor to “101 Things I Learned in Interaction Design School” at ixd101.com. Shane has worked with companies like Microsoft, Lonely Planet, M&C Saatchi, Cochlear, Amnesia Razorfish and Sensis - helping creative and technical professionals collaborate to create services that empower, inspire and reward. His passion is transforming the complex and constrained into the simple and powerful. Not just because it's valuable endeavour, but because it's hard - and therefore immensely rewarding. Shane's experience includes: •Director of Automatic Studio (Formerly Echo Interaction Design). •One of Microsoft's first User Experience Evangelists world-wide. •General Manager and Principal Consultant at The Hiser Group.