Ari Schorr is on the Office and Office 365 Technical Product Marketing team at Microsoft that works closely with engineering on prioritizing and messaging features in the new versions of Office applications. Specifically, he is responsible for marketing Excel and Access. He has spoken at SharePoint Conference 2012 and PASS Business Analytics Conference on Business Intelligence. He has been driving disclosure for Project codename "GeoFlow" Preview for Excel and has demoed for press, analysts, and customers. He is excited to be getting the word out about GeoFlow and other Self-Service BI features in Excel.