For years, you've been honing your architecture and programming skills to make someone else rich. Now it's time to turn the tables. The .NET environment is highly productive and gives an unfair advantage to individuals and small enterprises. With the right idea and some effort, you can generate a passive income stream that matches your full-time programming income. In this one-off talk, I'll cover the lifecycle of writing, selling and maintaining a project on your own, including idea incubation, architecture, design, marketing, licensing and monetization. There will be numerous practical tips on topics such as getting free advertising, deployment, maximizing downloads, protecting your IP and handling payments. We'll see how architecture principles differ for Micro-ISVs and why you'll want to throw many of the best practices that you know and love out of the window. The material for this talk is absolutely original and has unique information that you'll never hear again.