Every business has mission-critical applications running on Microsoft SQL Server that require maximum uptime. Some application data is more critical than others and requires strict guarantees with regard to data loss. Depending on the application requirements and IT constraints, the availability strategy and corresponding technology choices will vary. As an architect, DBA, or IT admin it is important to develop the right HA strategy and corresponding solution which meets the availability requirement and at the same time provides the cost benefit for your organisation. Microsoft SQL Server 2008 Always On Technologies provide a full range of options to minimise downtime and maintain appropriate levels of application availability. Come to this session to learn how to develop a comprehensive HA solution using the Always On technologies. The session walks you through the various technologies and features, providing a cost-benefit analysis and comparison, talks about the key decision points to consider when choosing a technology, and showcases real-world examples of how these technologies are currently used to provide a High Availability solution for various customer environments around the world.