The first phase of delivering on the user centric client management vision is revolutionalising software distribution. The most used capability in the history of SMS and Configuration Manager application management is still the number one feature. In this first half of a two-part session, we cover for you an overview of Software Distribution in the next release, and introduce the user centric 'Application Model'. In addition, we cover conditional delivery rules, targeting and the new console improvements. This promises to be a jam packed two-part session full of new and interesting elements of the next release of Configuration Manager!