This session introduces the upgraded features of SQL Server 2012 Master Data Services (MDS) and the new service, SQL Server 2012 Data Quality Services (DQS). MDS is a solution for master data management. First released in SQL Server 2008 R2, this upgraded version includes many new features and enhancements, including a new web interface developed with Silverlight, an Excel add-in to support simplified model creation, and easier data updates and management. Additionally, a new staging interface supports loading data into MDS, while the new subscription views simplify the retrieval of data stored in MDS. DQS is a new knowledge-driven data cleansing solution, and it supports building knowledge bases that provide correction and de-duplication of data. Theory and demonstrations will introduce both services and will include the integration of the two in the MDS Excel add-in.