Microsoft Dynamics CRM 2011 has proven its abilities in storing and smartly displaying relational data using views, charts, and dashboards. But what if the relationships have deeper meaning? How can this be extracted and used to an organisation’s advantage? Popular social networks provide the perfect example of how a simple connection between two records can be more meaningful if examined more closely. However, the challenge on how to eliminate the noise in the data and filter it to get the most out of it remains. In recent releases, Microsoft Dynamics CRM 2011 introduced the first wave of social features with more coming in Q4 2012. In addition to the already existing marketing modules, CRM is the perfect location to marry social data and to analyse it. Come along to this session to discover the power of Microsoft Dynamics CRM’s capability to integrate with external systems, how it can turn data into useful information, and to see how easy it is to display that information in clever ways using Microsoft SQL 2012 to get straight to the point of what the data is trying to tell us. Don’t miss out – the competition is already using social media to their advantage!