Are you looking to reduce the costs of building and maintaining enterprise applications? Do you want to extend the reach of your applications across multiple devices, locations and partners? SQL Data Services and Windows Azure provides you a friction free, highly scalable platform for building applications. The scale and reach of the cloud lights up a new class of application scenarios. Come see how easy it is to consume SQL Data Services from within Windows Azure. In addition, we dive into Microsoft's new "Data Hub" for businesses and see how this SQL Data Services powered synchronization service allows for data aggregation within the Hub to provide straightforward data sharing between on-premises databases, business partners, remote offices, and mobile users.