This session covers best practices for using the SQL Azure cloud relational database. We walk through the creation of a departmental application from scratch. We see firsthand how easy it is to provision a SQL Azure Database and start developing against it. We also look at importing and exporting data, and reporting. Time is also spent looking at strategies for migrating your existing applications to the cloud so that you are provided with high availability, fault tolerance and visibility to these often unseen data repositories. Finally we see how the reach of the cloud provides you with opportunities to create a new, differentiated class of applications.