Internet and cloud computing have revolutionized the way people expect to access and share information. To be successful, organizations need to develop a comprehensive identity and access strategy for providing services to diverse groups of people while assuring secure online access, respecting privacy, and complying with regulatory mandates. Today, there is no shortage of standards, products, or solutions which claim to solve all sorts of identity and security challenges. This session is about framing the Four Pillars of Identity (Administration, Authentication, Authorization, and Audit) as guiding principles when designing a robust and effective identity solution. In this session, we cover key industry trends within the identity space, discuss key aspects of an identity strategy and provide you with guidance and Microsoft Services solution examples which will help you as you begin planning your identity architecture.