Windows 8 enables developers to build, distribute, and get paid for apps that are loved by customers around the world. This session describes the Windows 8 application model and application platform, and the ingredients for building great Windows 8 Metro style apps that are visually beautiful, provide a highly engaging app experience, create new and innovative forms of interaction, and invite users to re-enter the app experience over and over again. This session was not recorded at WES. A similar session was recorded at //build. Click here to view the recording presented at //build.