mVPstar wrote: No, the team with the story won because the message was "clear" (yes, the executive did in fact emphasize that word). The other team's video was just words basically, something I think MS is trying to get away from in terms of marketting.
Probably for the same reason that McDonalds cash registers have pictures of the food instead of numbers and words....
In fact most marketing people will tell you that pictures are far more powerful than words. Consider the ad that we did run instead of the Apprentice's winner: No actor dialog to tell the story and no text. Just images and an easy voice over to convey the value prop. It's a simple yet effective formula.