Great site by the way - look forward to seeing it go live outside MS!
Some of the recent articles from Paul Thurrott exemplify I think what some people are looking for - an insider's view of some of the design decisions taking place and the trade-offs that get made. But I'm far less interested in seeing "Microsoft for Groupies" than getting a true two-way dialog set up. Let's interview external guys like Eric Sink and Miguel de Icaza and find out what gets them excited about software. I'd like to see non-MS people involved in the running of this site too, otherwise we'll be unlikely to achieve the "new level of openness and communication" you desire.
Tim