Andrew Webber FX wrote: When you can rent DVDs over Xbox Live what else would you need from Apple.
Well, not with Xbox Live, but you can rent movies from Cinaview (or whatever they are called), throught WMP 10, and then play it on an Xbox 360.
But honestly, while I have wanted to try renting a movie online, I have never really gotten around to it...
Yes you can do it with WMP10\11 but no one wants a server box in there living room, hence hinting at the xbox as being the primary device to beat Apple.
Notice Apple took a different approch than putting a G4 in your living room.