I don't hope marketing will get its way in this, as it will certainly disappoint a large number of existing MSDN users. As a Universal accountholder the company I work for pays a lot of money for it yearly and besides that I expect to get the same access to the product portfolio as new accountholders...
I don't mind it being available as a download only though. I only don't like the feeling of the existing MSDN community paying indirectly for acquiring new MSDN users through some clever marketing scheme.