Jason, you're forgetting the
adoption curve. The very people you're offending are the early adopters. Pragmatists will partially base their buying decisions on the opinions of early adopter types who they know. If your early adopters are offended, so offended that they themselves don't
adopt, their advice to the pragmatists will be simple: don't buy it.
I'm trying to tell you that you've blown it, big time.
The best kind of advertising is supposed to be word-of-mouth. The only word on the streets at the moment is that Vista's licensing sucks.