• Apple is primarily a hardware company.
  • Apple writes software to spur hardware sales.
  • Apple focuses on design of the UI elements so that it makes up for the software's shortcomings.
  • Apple fans like the Macintosh because of the UI elements.
  • Apple owns a minute percentage of the desktop market. 
  • Apple has been revived by its iPod product line.
  • Apple was in trouble in the mid-to-late 90's.
  • Apple would still be in trouble without iPod and a turnabout that happend in 1997.
  • Apple will not have an answer to Windows until its focus is on software, gaming, developers, and business.
  • Apple knows it can't build a strong-enough business platform so they are focused on entertainment.
  • Apple has conceded its fight against Windows, why can't its users?

Macintosh users feel they must validate their preferred product by comparing it to the most widely used and successful product in its field. 

Unfortunately, for them, validation is already provided in the form of sales.   Why waste time trying to qualify the Macintosh when the most important metric trumps your argument?

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