Maybe the UK should join the Euro zone. Wink
It seems that in the other European countries that I checked (Belgium, Netherlands, France, Germany & Italy), the OneCare package is sold at €49.95 incl. VAT (£32.92 or $64.77).
That's still more than in the US, but adding the Belgian VAT of 21% to the US package brings the comparable price to $60.49. 
This gives Microsoft $4 extra per license sold to fight the European Commission when it's going to be abused by Microsoft's competitors again. [A]