Since when is someone "fronting an advertising campaign" considered "hired"?
As far as I know, Microsoft (and other corporations) usually outsource their advertisers, not do everything in-house. And even the ad agency likely didn't "hire" her, but rather "signed her up" for an ad campaign.

But of course, why not go all-out for sensationalistic yellow journalism by ignoring that aspect, instead finding a link between "blue badge" and a blue bikini. Bravo, eagle. I hereby award you the Hearst prize for journalism.