littleguru said:

I like it too... refreshing.

mVPstar said:

littleguru said:

*snip*

Shall we have champaigne? Dovella?

Dovella said:

mVPstar said:

*snip*

PS  official page

littleguru said:

It took me so much work to finally kick the campaign off today.



But it's rolling now - haha

littleguru said:

It took me so much work to finally kick the campaign off today.



But it's rolling now - haha

I hope they paid you overtime.

Dovella said:

THX!!!

The future of Windows is on devices and the Web

OK, we all know Windows is a huge success, but consider the following facts and figures. Despite years of expensive advertising, Apple still controls less than 4 percent of the worldwide market for PC sales. Meanwhile, the Windows division at Microsoft generated almost $17 billion in revenues in the company's most recent fiscal year, with profits of more than $13 billion. That means that operating margin for Windows is, get this, a whopping 77 percent. Put another way, the Windows business is a license to print money.

But the future is ever unfolding and today's dominant product could be tomorrow's also-ran. In late 2007, Microsoft banded together a team to explore the future for Windows. Working under this codename FTP168 (for Free The People 24 X 7), this team began exploring how it could communicate all of the things that were possible using Windows on a PC, on the Web, and with a smart phone. The idea is that while the Windows experience today largely occurs on the PC, that won't always be the case. And various product teams at Microsoft are racing to ensure that Windows on the Web, and on mobile devices, is as useful and exciting as its more traditional PC brethren.

Continue

dahat said:

I'm a PC and have a beard... and long hair... but don't sell fish.

Love the new campaign.

Bass said:

dahat said:

*snip*

I think this campaign's goal was to kill the "Mac vs PC" commercials once and for all. I think if they spam this on TV it'll make it harder for Apple to produce more commercials in that style.

Dovella said:

Bass said:

*snip*

I read  that you can make a photograph I'm PC and send it to Microsoft.
Someone knows the e mail other info??

I have a Mac, can I participate?

Of course you can. A Mac can be a PC too, most notably when it runs Windows® VistaTM.

"

brian.shapiro said:

Dovella said:

*snip*

Dovella you can make a video of yourself and they'll use it in ads they'll run on the web and on a jumbo screen in Times Square.

This is from the FAQ for the campaign

"

I have a Mac, can I participate?

Of course you can. A Mac can be a PC too, most notably when it runs Windows® VistaTM.

"

“I’m a PC” – Community, Not Competition
Another major element of this next phase of the Windows marketing initiative is a series of television and Web ads called “Real PC”. The ads feature a diverse group of faces representing the one billion people who use Windows PCs worldwide, all celebrating the sense of power and community Windows enables by declaring: “I’m a PC.” The ads will feature green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria and Deepak Chopra, but the main focus is on real PC users of all ages and from all walks of life, such as teachers, cabbies, designers and fish mongers.

Veghte describes how Windows users can join the community by creating their own spots. “One of the really fun things we’ve done is to create a series of ads called ‘I’m a PC’--and we’re enabling every PC user to upload their own I’m a PC spot,” he says. “So you can upload it and we’ll publish it and amplify it on windows.com … and then we’ll do better than that – we’ll publish some of those I’m a PC spots in places like digital billboards in Times Square.”

Dovella said:

brian.shapiro said:

*snip*

but i have Pc and i'm PC

ps. only video  not photo??

edit see here

“I’m a PC” – Community, Not Competition
Another major element of this next phase of the Windows marketing initiative is a series of television and Web ads called “Real PC”. The ads feature a diverse group of faces representing the one billion people who use Windows PCs worldwide, all celebrating the sense of power and community Windows enables by declaring: “I’m a PC.” The ads will feature green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria and Deepak Chopra, but the main focus is on real PC users of all ages and from all walks of life, such as teachers, cabbies, designers and fish mongers.

Veghte describes how Windows users can join the community by creating their own spots. “One of the really fun things we’ve done is to create a series of ads called ‘I’m a PC’--and we’re enabling every PC user to upload their own I’m a PC spot,” he says. “So you can upload it and we’ll publish it and amplify it on windows.com … and then we’ll do better than that – we’ll publish some of those I’m a PC spots in places like digital billboards in Times Square.”

Edit

PS PS.

New home page

Windows.com


GREATTTTTTT!!!!!

brian.shapiro said:

Dovella said:

*snip*

I want someone to upload a video where they say:

I'M A PC, AND I FILESERVE MICROSOFT WAREZ ON IRC

brian.shapiro said:

Dovella said:

*snip*

I want someone to upload a video where they say:

I'M A PC, AND I FILESERVE MICROSOFT WAREZ ON IRC

I'm a PC ... I like beer and girls!

corona_coder said:

I like the ads.  They are funny.  They could have left out the blogger for Obama.  I like the broadcaster for President McCain.

BlackTiger said:

... Hmmm... I don't like it. But less than previous attempt.

1. What exactly means "PC"? Usually it's just a piece of hardware. OS? Any. Even "targeted" OSX. "PC+BillGates"? Then "PC" means "Windows".
2. I hate any ad with repeated slogans like "it kills 99% of bacteria, it kills 99% of bacteria, it kills 99% of bacteria... I said, it kills! Even if your got a bacteria then you still have 1%."
3. I hate 99.9999999% of all adverts. Nothing personal to MS. I block then all.

I hate 99.9999999% of all adverts. Nothing personal to MS. I block then all.

BorekB said:

Did you notice Bill's email?

La Bomba said:

BorekB said:

*snip*

bill@windows.com

Not his actual email address, this is probably filtered.

La Bomba said:

BorekB said:

*snip*

bill@windows.com

Not his actual email address, this is probably filtered.

littleguru said:

It took me so much work to finally kick the campaign off today.



But it's rolling now - haha

dentaku said:

littleguru said:

*snip*

Hey littleguru, your pants are falling!

Bas said:

BlackTiger said:

*snip*

But I bet that doesn't stop you from consuming the stuff they pay for so you can watch it for free, huh?

BlackTiger said:

Bas said:

*snip*

Not my problem.

wisemx said:

Love it.

I'm a PC and I make sure U.S. Troops come home with Respect and Honor. Ooh Rah

Dovella said:

wisemx said:

*snip*

wisemx your video? Black Tiger, MVPstar??La Bomba?

BlackTiger said:

Dovella said:

*snip*

Huh... Errr... Hmmm...?
Do you mean ?
"Fighter for freedom" now called "terrorist"?

No. Not quite. I prefer to see all three sides of coin.
 
It's not my problem because it's not my problem... yet.
When is will become my problem then I will work on it.
 
But what I really hate is way how adverts (american marketing) do brainwashing.

Jason I said:

My wife's comment: 

    "Look! A Microsoft commercial that actually makes sense! Why did it take them three years?"

Jason I said:

Jason I said:

*snip*

The interesting thing about this commercial: Mac vs. PC commercials just feed into this campaign.

As my wife mentioned, it's a shame it took them three years to do this.

What was the cause of the inertia? And has Microsoft overcome it?

Jason I said:

My wife's comment: 

    "Look! A Microsoft commercial that actually makes sense! Why did it take them three years?"

Bas said:

BlackTiger said:

*snip*

But I bet that doesn't stop you from consuming the stuff they pay for so you can watch it for free, huh?

hordak3000 said:

Jason I said:

*snip*

but how will the adventures of bill and jerry continue? i was quite eager to see what happens after they started connecting with normal people. now it seems we will never see what was the big picture behind the bill and jerry spots. i will have to chew on this for quite a while i think.

matthews said:

hordak3000 said:

*snip*

"What's the deal with everyone calling themselves PCs now?"

jason818_253.33 said:

matthews said:

*snip*

Its like the flood gates have been opend. all the pent up anxiety over being a pc is finaly being recognized. its now cool to be a pc. well... it was always cool to be a pc but now finaly people will know. its like a giant coming out of the closet party. and i still eat tacos.

I'm a PC and i where glasses.

Ray7 said:

I'm surprised.

I actually liked it.

It showed the kind of class that has been lacking in Apple's ads for years.

It reminded me that while the computer manufacturers  moaned about Vista doing nothing for their sales, they did (and are still doing) very little themselves.

I'd suggest that Microsoft get this person to say a few words ... but I think that would be tacky.

Dovella said:

Ray7 said:

*snip*

I disagree with the whole speech, but especially here



I do not know who may have problems with this gentleman Microsoft ,

but at least for what I am concerned, I am a consumer User

and I have always found the highest availability and beyond in this company that I can consider family

jamie said:

Dovella said:

*snip*

i agreed with the whole speech.

it basically says - both corporations are putting too much emphasis on lock in so the only difference becomes price.

if and when google - brings out a branded ubuntu or other - with chrome kiosk UI - ...free ... with no anti-consumer anything - both apple and ms - will have to re-think all their activation, big media limitations etc...

wouldnt it be great - if one of said companies - did it first - to get the momentum (its inevitable anyway)

windows - without walls.   WOW!


edit: even if google doesnt - someone will - like GOS and its minions.  Just picture OEMs - you mean i just load this for free?
So apple and ms will adjust...  all im saying is - ADJUST first!

*rip all the crap out = trust = high road = profit 

Jamie said:

if and when google - brings out a branded ubuntu or other - with chrome kiosk UI - ...free ... with no anti-consumer anything - both apple and ms - will have to re-think all their activation, big media limitations etc...

Dovella said:

Ray7 said:

*snip*

I disagree with the whole speech, but especially here



I do not know who may have problems with this gentleman Microsoft ,

but at least for what I am concerned, I am a consumer User

and I have always found the highest availability and beyond in this company that I can consider family

Ray7 said:

Dovella said:

*snip*

That's odd,  because I thought that she summed up both companies pretty accurately.

The only thing that really separates them is the marketing and the reaction from religions against which the comments were made.

I admire the woman's courage for speaking out against the Jobsian era (I really think the sooner he goes the better) and can only imagine the kind of hate mail she must have gotten.

matthews said:

hordak3000 said:

*snip*

"What's the deal with everyone calling themselves PCs now?"

BlackTiger said:

matthews said:

*snip*

That's exactly how brainwashing/advertising works. MS did this job perfectly.

PS: Welcome to "20% club". (20% of people are immune to hypnosis and brainwashing).