I hate to say it, but the VP for marketing at Microsoft must do a massive face-palm everytime Ballmer goes in front of a camera.
He's a great businessman, but he should stick to what he's good at. I hate to say it because it's not his fault, but he's not charismatic in the way that, say, Steve Jobs is, and so he should leave the marketing to pampered pretty actors that he can more
than afford to perform on his behalf.