@jamie: what's your answer if I tell you that people tell me they don't know why to switch from Vista to 7 because there is NO change in the UI? I literally got: "it looks the same, why should I change, I'm happy with Vista"...

@jamie2: I agree with you that the explorer could have more icons. I'm not a big fan of these endless lines of text either! Icons allow to quickly find stuff. You have me 100% here!

@All: could it also be that apples marketing is just WAY better? Ipods and Macs have issues... but people don't seem to whine so much about then compared to PC users... is it probably that the Apple marketing is better to excite people so that issues are weighted less because of all the other cool features?

@Win 7 beta testers: I filed the icons request. If you agree with me, please vote on it at https://connect.microsoft.com/windows7/feedback/ViewFeedback.aspx?FeedbackID=403872 - Thanks.