littleguru said:

Hmm... Windows/Microsoft needs to be hip again. I agree. Apple saw it years back and came up with the "PC guy". Microsoft's marketing should be boosted and very much improved. I agree that Microsoft has nice tech and nobody knows about it because there's nobody showing it at events or at least it's not done in a ways that the media would pick it up...

They need to be hip again? When have they ever been hip? They took virtually the entire PC operating system market without being hip. I'm not sure, but I have the feeling that this whole "if you're not hip nobody will buy your stuff" thing is overblown blogger wisdom that has no basis in the real world.