Microsoft.

?

www.channel9.ca/microsoft.pdf  
(tshirt / transfer version)






Reuters: Microsoft unviels new logo

For over 25 years Microsoft has had many Wordmarks, but never a logo. One only needs to look to the brand value of Apples bitten apple brand to see what not having a brand/meme can end up costing a large scale corporation.

While it is true that the Windows flag and Office Puzzle brands have somewhat surficed over the years - today Microsoft unvieled it's first corporate logo in it's history - and so far the change has been a welcome one.

"We wanted the logo to be friendly and also developer centric" said Steve Ballmer. "I have to admit - I was hard pressed to veto the new tagline".

That new tagline is "Better" - and another "Developers, developers, developers." a line the CEO himself coined.

"We have always been about the developer ecosystem" he said. "And channel 9 has been so successful - we decided to look there first when aproaching the company wide branding"

While it is true Microsoft has had it's ups and downs in the realm of design, a field Apple has always "Excel"ed at - Ballmer takes the new identity in stride:

"We're ready to roll baby!" Now! Now! Now!" he exclaims gleefully.

Windows 7 and the new branding seems to be working too: Over 80% of people in our test survey prefered the new look.

One developer - who asked not to be named said of the change: " Look - the American people voted for change - yes we can!"

In other news - Microsoft shares fell today to there lowest level since 1985.

"Apparently making investors happy, at the expence of our customers wasnt working" Ballmer said. "but theyll come around."

http://news.cnet.com/8301-13860_3-10157911-56.html?tag=newsEditorsPicksArea.0

ok ... new users accomodated... but 4 YEARS OLD?

they cant even read all the new text!

jamie said:

http://news.cnet.com/8301-13860_3-10157911-56.html?tag=newsEditorsPicksArea.0

ok ... new users accomodated... but 4 YEARS OLD?

they cant even read all the new text!

LOL I didn't realize.

Windows = 7 letters
Letters = 7 letters again.

magicalclick said:

jamie said:

*snip*

LOL I didn't realize.

Windows = 7 letters
Letters = 7 letters again.

well it's not crisspin boguski

they'd have figured out how to make Microsoft = 7 too.

but we all know it's 9. 


edit:  speaking of which... 9team.. ignore for a moment that it says Microsoft under it.. i thought that was a cool iconized (or vector) version of c9 guy.. almost art deco-ish..  you?

magicalclick said:

jamie said:

*snip*

LOL I didn't realize.

Windows = 7 letters
Letters = 7 letters again.

And talking about "Your ears would hurt too... if you'd been listening to feedback for 2 years."... Brilliant!

Charles said:

jamie said:

*snip*

I like it!! And I love the Windows( 7) and Microsoft (9) letter count meme.

Thanks Jamie!
C

im not a programmer... but i try. 

The 9 guy treatment is fantastic. I really love it. Great job!

http://arstechnica.com/microsoft/news/2009/01/how-would-you-market-windows-7.ars

How would you market Microsoft?

* i dont think you can market win7 - without marketing MS as well?

pic related

SlackmasterK said:

pic related

i didnt save it.. i deleted it ... but honest.  honest... i traced that retched thing today..
then i tried it as a logo, as an O as the two O's ...  and yes - even a c9guy head version (eyes/smile/head tubes...

it just looked messey - especailly zoomed out - so thats why i worked on 9guy -SIMPLE version.
*on above i have no proof - but thats what i did ...  so...we're all saved from the blibbet!

edit:
http://www.bloomberg.com/apps/news?pid=20601103&sid=aqSV_EEN_hrk&refer=us
and
http://blogs.computerworld.com/windows_vista_new_coke_of_operating_systems
http://macdailynews.com/index.php/weblog/comments/19980/

<mungo> ...makes me mad... (rubbing temple)
<waiter> Mungo - ...never... kill a customer


*new theme tomorrow or soon

Dan said:

These are so cool, nice work Jamie!

thanks



@import url("http://www.channel9.ca/jamie.css");

These are awsome. i like that you kept the little cut in the 'O' in MicrOsoft. The only crit is that the c9 guy looks a little like he has a mohawk. =) but thats it. Very nice. I think its time microsoft made a change like this. its a good time to.

jamie said:

http://arstechnica.com/microsoft/news/2009/01/how-would-you-market-windows-7.ars

How would you market Microsoft?

* i dont think you can market win7 - without marketing MS as well?

Marketing for Microsoft is easy (not for me personally, but for those advertising professionals out there)
They need to come up with some creative twist to those Mac (Apple) commercials.
Those are excellent, but since I'm a PC user - I'd love to see something just as creative from this end.
Will
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